Ken’s background as an electrical engineer means he has always focused on operational efficiency and the software needed to make it happen. After developing tools to integrate data from various legacy databases to enhance productivity, Ken shifted his focus. He now develops a variety of software tools that provide marketing solutions for various businesses. While the main focus is on website development, lead generation and digital marketing, Ken also has a keen understanding of all aspects that drive inbound marketing for clients. For My Perfect Leads, that means generating high-quality leads and directly connecting them to lenders ready to close. Learn more about Ken on LinkedIn and Twitter.